StemFM
Go-to-Market Lead
StemFM is an AI-powered music platform that uses music information retrieval to analyse, separate and recombine licensed major-label recordings.
I led its go-to-market strategy. The platform reached over 60,000 downloads in its first ten weeks, with 4.4 million organic views across official and user-generated content and no paid media spend.
My role later expanded into product research, interface design and frontend development for its conversational music studio.



4.4Morganic social views
60,000+downloads in ten weeks
£0paid media spend